Ideally, your digital strategy will include:

• Insights that create a clear picture of what users need and why
• Capabilities that further integrates into the business, either enhancing what you’re already doing or adding new ways to engage your audience (employee/customer)
• Technologies that maximize interactions between brands and the target audiences

This modern, carefully planned digital strategy will allow you to improve the experience for your customers, who are already using tools with various digital capabilities and are always looking for better digital transformation tools. In addition, your digital strategy will allow you to meet them where they are and help them achieve their strategic goals.

Consider a scenario in which you fail to develop a digital strategy that calls for your company to adopt digital methods, procedures, and solutions. Due to the fact that their expectations differ from your capabilities, you will become more distant from your customers in this situation.

Keep your company and customers on the same path by creating a digital roadmap that informs them, gives them better ways to interact with you, and instills empathy and control over their interactions.

Business Transformation Capability Maturity Model